What’s in a name?
Well, we think a lot actually. In fact, it’s this idea that lead us to our company name: AlterEgo. Through the years, we’ve learned people gravitate toward the art, characters and stories our products highlight because we all see a piece of ourselves in them. Everyone has their own version of a “disguise.” Where and for how long they wear it varies, but being able to offer customers an imaginative outlet to help conquer their personal and professional domain is a top priority for us.
Whether at home, work or anywhere in between, we think everyone should have the freedom to break out of their shell and show their true selves, and we’re committed to providing products that inspire individuality and empower expression. In a world of reports and spreadsheets, chores and carpools, we think it’s imperative to offer people fearless access to their own unique individuality with tools as functional as they are cool.
And although we don’t take ourselves too seriously—after all, we’re a small team of nerds, jokesters and viral-video watchers (among other things)—we do mean serious business when it comes to providing a product we find helpful and meaningful. We’ve come a long way from the early days of stick figure family car decals, but some things remain the same: we love what we do and who we do it for—YOU.